Google Is Answering Questions Before People Reach Your Site. Here’s What That Means for Your Medspa
Sixty-eight percent of Google searches in the US now end without a click. That’s SparkToro’s number for the first four months of 2026, up from about 60% in 2024. A patient types “is Botox or filler better for forehead lines,” reads what Google puts at the top of the page, and closes the tab. They