Written by Mark Anderson. The Law of Least Effort Provide good design layouts and clear communication. The path of least resistance is often taken by your prospective customer. If your product or service seems difficult, you might be missing the mark with converting potential clients. “Difficult” in this case means anything that causes hesitation, such

Local marketing can be simply described as any marketing activity which puts your business in front of consumers within a certain radius of your location. While that’s straightforward enough, there are lots of different types of activity that fall under this neat umbrella. Local marketing is especially important for small and medium businesses which rely