Marketing Retainer
Your marketing, run by one experienced team — every month, as a partner
Website, search, social, email, and paid, coordinated into a single program so nothing falls through the cracks.
A marketing department you don’t have to build
Running marketing in-house means hiring for a dozen skills, keeping up with platforms that change every quarter, and hoping it all points the same direction. Handing it to a big agency usually means a junior account manager reading from a generic playbook.
Our retainer is the third option. You get a small, senior team that has marketed aesthetic practices for more than 15 years, running your whole program as one coordinated effort. We treat your marketing like an arm of your business — because that’s how it works best.
What “the whole program” actually means
Marketing works best when the pieces feed each other. Your SEO makes your paid ads cheaper. Your website turns all of it into booked appointments. Your email brings patients back. Run separately, they leak. Run together, they compound. Here’s what we coordinate on your behalf:
- Your website — kept current, fast, and phone-first, with the tools an aesthetic practice actually uses: specials, before-and-after galleries, events, and lead tracking.
- SEO and local search — being the answer when someone nearby searches your treatments, and winning the map results where a lot of decisions get closed.
- AI search optimization — clear, structured pages that get surfaced by Google’s AI and tools like ChatGPT, not just the classic list of links.
- Social media — current, relevant proof on the platforms your patients check while they’re deciding.
- Email marketing — the quiet workhorse that brings existing patients back for the next treatment.
- Paid media — buying attention where it pays off, with retargeting for the people who already nearly booked.
- Reporting — a monthly story you can actually read: what happened, what improved, what didn’t, and what’s next.
How the month runs
A retainer isn’t a pile of tasks — it’s a rhythm. Every month we do the work, watch the numbers, and get on a call with you to talk through what we’re seeing and what’s next. You bring us what’s happening in your practice — a new treatment, a slow season, a goal — and we shape the marketing around it. Between calls, we’re reachable, same-day or next-day, and we bring you ideas without waiting to be asked.
Who this is for — and who it isn’t
We do our best work with practices that treat marketing as a real part of the business. The strongest fit is a practice in a competitive market that wants to fully outsource marketing to a partner, will feed us the raw material we need — especially video and before-and-afters — and has realistic expectations about how results build.
It’s not the right fit for a practice that wants a single isolated service, needs constant hand-holding, or wants a transactional vendor. We’re honest about that up front, because the wrong fit doesn’t serve either of us.
The relationship doesn’t have an expiration date
Retainer work is ongoing by design. We may frame a review at six or twelve months, but when it’s working, there’s no reason to stop — and most of our clients don’t. They stay for years because the marketing keeps working and because having a senior partner who knows their business is worth keeping. One client described us not as a vendor but as one of the key relationships in running their practice. That’s the bar we hold ourselves to.
Common Questions
Let’s talk about running your marketing
Tell us about your practice and where you want to grow. We’ll take a real look at your market and show you what a program built around it could do.