Mark Anderson

Mark Anderson founded Live Page Marketing in 2008 to help medical spas present themselves authentically and get better results from their marketing. He believes good marketing should feel honest and approachable: clear pages that set realistic expectations, build trust, and make it easy for the right patients to book. Mark and his team handle the full range of what a growing practice needs — web design, SEO and local SEO, paid advertising, email marketing, and AI search optimization — and they put the latest technologies to work for clinics that want to stay ahead of the curve. With a boutique style of service, Live Page Marketing becomes your own outsourced marketing department — engaged, and genuinely invested in your success.

meta medspa tracking

Why Meta Might Be Quietly Throttling Your Ad Tracking (And How to Tell).

Your Meta ads may be performing better than your dashboard says they are. That’s not optimism. For medical spas specifically, there’s a well-documented reason the numbers in Ads Manager can undercount what’s actually happening at your front desk — and no notification arrives to tell you it’s happening. Ads keep running. Billing keeps working. The

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Google Is Answering Questions Before People Reach Your Site. Here’s What That Means for Your Medspa

Sixty-eight percent of Google searches in the US now end without a click. That’s SparkToro’s number for the first four months of 2026, up from about 60% in 2024. A patient types “is Botox or filler better for forehead lines,” reads what Google puts at the top of the page, and closes the tab. They

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Recording a reel for a medspa

Instagram Reels for Medspas: Creative Content Ideas

Reels can creatively and entertainingly showcase your aesthetic services, capturing the interest of potential customers and motivating them to take action. These videos highlight your offerings both directly and indirectly, encouraging local clients to book appointments. By establishing a clear plan and setting goals—such as increasing your follower count, driving traffic to your booking link,

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Social Proof in the Medspa Industry

The Power of Patient Testimonials: Building Social Proof in the Medspa Industry

Imagine reading a testimonial that gushes about every single aspect of the experience, using overly promotional language. It might sound good on the surface, but it lacks authenticity. People can sniff out inauthenticity a mile away. Genuine testimonials showcase the patient’s real experience, with both the positive aspects and any minor bumps along the road.

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Grow Your Medspa Business: Boost Your Facebook Ads Performance with a Simple Hack

Hey there! Feeling a bit discouraged about managing Medspa marketing efforts, specifically on Facebook Ads? Don’t worry, you’re not alone. It can be tough to get those ads performing exactly how you want them to.  The truth is, that effective Facebook advertising goes way beyond just throwing an ad together and hoping for the best.

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Should “Cost” Keywords be Included in Your Aesthetics Marketing SEO Strategy?

Optimizing for “cost” keywords can benefit your aesthetics marketing program in multiple ways. Firstly, Google favors numbers, particularly in featured snippets, which can improve your website’s visibility. Featured snippet listings, like the one below, increase the authority of your website, and thus help boost your search engine rankings. Also, optimizing for “cost” keywords increases direct

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Medical Spa Marketing 101: Back to Basics and Beyond for 2024

Social Media Meta Magic The beauty of social media lies in its ability to give a sneak peek – from the magic happening behind treatment curtains to gleaming testimonials and transformative before-and-after shots. And let’s face it: platforms like Instagram and Facebook are today’s digital lounges where your clientele chill. Keep your posts frequent, authentic,

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